Remember that juicy urban chic brand BabyPhat from the 90’s? Well they’ve relaunched. Kimora Lee Simmons is back in control of the company, and in partnership with the good people over at Galore Media approached us in early 2019 to design and build their brand new site for the relaunch.
After about 1.5 months of UX prototype design and branding exploration, we chose a path forward and began implementing the designs into a brand new site architecture: a custom Ruby on Rails API running atop Postgres, and a sexy server-side rendered frontend app written in NodeJS + React + Redux.
